The kinds of advert exchanges change by the exclusivity of the marketplace and the types of offers that publishers can make with advertisers:
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
GumGum phone calls itself a “contextual intelligence” firm. Merely, Which means it uses the knowledge on your internet site — i.e. the specific articles of the website write-up, image, or video clip — to provide really targeted advertisements on your viewers.
This is where advertisement exchanges can be found in. Advert exchanges work as an organized virtual marketplace in which advertisers should buy ad stock from publishers, and subsequently, the latter can provide publishing spaces to the highest bidder.
There are no visitors requirements, but Improve Digital is Probably the most rigorous with regard to protection and brand protection — the two in material top quality and specialized integration requirements.
A private advertisement exchange is often a restricted marketplace where the publisher invites only picked advertisers to bid for his or her ad Room.
Consumer retention amount is without doubt one of the metrics any business enterprise must never ever end tracking. Learn its definition and how to calculate it!
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
User retention charge is without doubt one of the metrics any company really should under no circumstances stop tracking. Find out its definition and the way to work out it!
Snigel offers focused ad ops experts to every publisher we operate with. Our advertisement industry experts have 10+ years of working experience managing adverts on many various internet sites and may function closely along with you to find out the top setup for your internet site.
Also known as an open up auction or open up marketplace, an open ad exchange is a electronic marketplace that gives sellers, buyers, advert networks, and advertisers entry to electronic ad inventory.
If you’re still thinking about connecting to an ad exchange you, another part addresses 8 aspects really worth thinking about.
Here's the highest advertisement exchanges that can save you time and cash when purchasing or marketing electronic ad Place.
Not way back, SSPs and ad exchanges ended up distinct platforms. Having said that, today, most SSPs are actually merged using an advert exchange. That’s why most of the time get more info ‘SSP’ and ‘advert exchange’ are used interchangeably.